Tag Archives: South Africa

Another beautiful installment of the annual Back To The City Festival (BTTC) is upon us. Freedom Day celebrated with a hip hop soundtrack. As Africa’s biggest hip hop festival, the festival delivers a heavyweight line up. Filled with South Africa’s favourites, under dogs & an international guest. Check out the flyer artwork below for full […]

‘Aluta Continua’ which means, the struggle continues, is a narrative we address & emblazon on our garments. A product offering in our brand tier too. However one cannot take up a struggle alone. We enlisted the assistance & know-how of cultural intelligence agency Bubblegum Club to interpret some of our SS17 garments. Shot on location […]