‘Aluta Continua’ which means, the struggle continues, is a narrative we address & emblazon on our garments. A product offering in our brand tier too. However one cannot take up a struggle alone.
We enlisted the assistance & know-how of cultural intelligence agency Bubblegum Club to interpret some of our SS17 garments. Shot on location in Kliptown, Soweto.
Check out the lookbook above and let us know which images you’re feeling.
Photography & Styling: Jamal Nxedlana
Hair: Mimi Duma
Makeup: Shirley Molatlhegi
Photography & Styling assistant: Lebogang Ramfate
Models: Mimi Duma, Shirley Molatlhegi, Sindy Chikunda, Sechaba TheBakersman, Thulasizwe Nkosi