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About Butan
Why the name?
The brand name pays homage to our roots and heritage while the re-arrangement of the letters signifies a changed, entirely new mind set and outlook on life in contemporary South Africa.
Why 1981?
Most of our garments make reference to the year 1981. Contrary to popular belief 1981 is not the year the brand was established but actually the year the founder of Butan was born.
Butan Philosophy
Butan Wear is deeply entrenched in the urban lifestyle and vibrant underground culture of South Africa’s streets. Key to the brand’s identity is the inventive approach to fashion, which produces highly concept driven designs that epitomize our cosmopolitan roots.
Butan History
Butan has been commercially available since early 2006 but has its humble beginnings in 2001 when Julian, the founder of the brand, printed 20 tees for his school mates with a simple design he had sketched in his black book.
Julian went on to study engineering, but uninspired by the engineering field and fueled by the passion for design and street wear, he decided to start his own street wear brand after finishing his degree.
With only R2000 to play with the brand was carefully built by putting every cent back into the business. Every aspect of the business is self taught and it’s been a journey full of obstacles and surprises.”The cheapest learning you will ever do is in school’
But perseverance and holding onto his dream has paid off. Butan is now fast becoming one of the biggest street wear labels in South Africa and there is no stopping us now. Watch this space!
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